The Details
Banner Requirements:
Maximum File Size: 12K (includes all images and HTML)
Animation: Cannot exceed six (6) seconds in length.
Color Palette: 256 (or fewer) adaptive colors with flat colors chosen
from Web-safe colors.
File Format and Name: The actual GIF file names must be no longer
than twenty-five (25) characters in length, followed by the .gif extension.
Alt text: Maximum of 30 characters on tag line, including spaces.
Target URL: May not exceed 200 characters.
Ad sizes:
Banner: 468x60
Half Banner: 234x60
Button: 117x60
Additional Requirements:
Must be live at the time of time of submission to Klyde Morris, Inc.
All CGIs must be functional when submitted.
No JavaScript or Java
Ads must be tested across all major browsers and versions prior to
submission to Klyde Morris, Inc. At a minimum, Netscape versions 3.0
and higher and Internet Explorer versions 3.0 and higher must be tested.
No e-mail fields.
No image redirects.
No pop-up windows.
No more than three images or image calls (i.e., "IMG SRC="
in the code)
Do not put images in a separate directory.
Do not include <HTML>, <META>, <HEAD>, <TITLE>,
or <BODY> tags in your submission
Submit ad in ASCII format
Ad Submission:
Klyde Morris, Inc. must receive signed insertion order, advertising
creative, and payment in full at least five business days prior to
"live" date.
Submit graphics, URLs and required
Text to zwebmaster@klydemorris.com. Files can be sent as an attachment,
or posted to a web/FTP site with location and instructions sent to
the above e-mail for pick-up.
Include the following information
with your submission. Ad placement may be delayed if any required
information is missing.
- Start dates for current banner(s)
- Banner File and Name
- Alt Text
- Ref URL
- Specific instructions on how banner(s) should run, rotate, and/or
replace other creative(s)
Note: Any element not meeting
spec will be returned for revisions, which may result in a delay in
the placement of your order.
Campaign Reporting:
Klyde Morris, Inc. will supply a unique username and password for
each advertiser to the Ad Manager Administrator. This provides access
to stats on advertiser's individual campaigns, ability to update client
information, and order placement for new campaigns.
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